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Business Models
One of the resources that was given to us during our business classes was a document with a long list of different business models. Of the ones on the document, these are the ones I looked into. BUSINESS MODELS OddWatch was beginning to develop it's identity and Unique Value Propositions. These UVPs would each associate with a business model. [A strong art direction and prototype pipeline that surpasses outsourcing studios] OddWatch intends to work with clients. I considered

Ethen Dent
Nov 9, 20212 min read


Excel Workshop
The start of the workshop involved the learning of expressions that can be used in Excel and what context they can be used in. X and Y are used to refer to columns. These will change depending on the spreadsheet you are working on. AGGREGATE FUNCTIONS Expression Aggregate Function Definition COUNT =COUNT(X#:X#) Counts the number of cells inside a range. COUNTA =COUNTX(X#:X#) Counts the number of cells that have ANY inputs inside of a range. TOTAL =SUM(X#:X#) Calculates the to

Ethen Dent
Nov 9, 20212 min read


Striking Out with Malath Abbas
The Striking Out session today involved an in-depth talk with founder/game designer of Biome Collective (est. 2015), Malath Abbas. Biggest inspirations consist of Japanese animations. That inspiration transferred to comics (manga) after moving to Liverpool, UK. "At 13/14 my passion from animation and comics went into games after purchasing my own PS1." INTRODUCTION "After education, got multiple jobs in Dundee. Primarily, a junior designer picking up more and more production

Ethen Dent
Nov 8, 20214 min read


SMART Analysis
My SMART Analysis has been incredibly useful in setting myself up a plan and the expectations that I have for OddWatch. Arguably my most useful. The idea from my SMART Analysis came from an Instagram reel which if I can find, I’ll link down below. Edit: I couldn’t find the link so I’ve added my notes on the clip. SMART ANALYSIS At the present time, I have formed three SMART strategies for the business. [1] Short Term Strategy, [2] Mid-Term Strategy, [3] Long Term Strategy. HO

Ethen Dent
Nov 3, 20212 min read


Parallels to OddWatch
My parallel research can be segmented into three parts… [1] Studios that create tech adverts that deviate from generic conventions. [2] Studios that create tech adverts for clients [3] Interesting storytelling and visuals. PARALLELS [1] Studios that create tech adverts that deviate from generic conventions. SteelSeries and Logitech are two brands that I see advertised quite a lot recently. Probably through targeted/tracked marketing since I do have an interest in technology a

Ethen Dent
Nov 2, 20212 min read
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