The following images depicts various iterations of the logo development process. It is the first art piece so far that represents the brand. LOGO V1.0 [OddWatch Studios - Logo Glitch Render v001] NOTABLE STEPS Getting to the final iteration of the logo, or at least v1.0, took hundreds of attempts and various resources. This included logo generators and typeface libraries. 1. Simplistic, all capital logo w/ slogan - I interpret this logo to convey a simplistic shoe/fashion bra

John Saint Walker talks us through additional analysis methods. The following methods combined with a SWOT analysis should equip me with all the answers to the questions people may have... PEST/LE ANALYSIS POLITICAL Stability of Government Potential changes to legislation Global Influences. - What does the law say? - Who do I need to ask permissions from? - What are the rules on working hours? - I'm planning to use hidden cameras... what does the law say? ECONOMIC Economic gr

In order to communicate the core message of your presentation, there is an effective means to do so... How to tell a story through the use of; What?, So What?, Now What? WHAT? What is the summary of the problem you are attempting to solve "[There is a __________, a ___________ and a __________]" e.g. OddWatch "There is a problem that after university, students lose access to tools and facilities. In the United Kingdom, there are X% of students who feel they are unready for wo

As the upcoming November pitch was approaching and I was hastily getting all my research together after reading week, I stepped back and reflected on previous pitches. NOVEMBER PITCH Time and time again, I was receiving feedback that the idea was difficult to understand. A pattern was beginning to form of me rushing for a scheduled pitch presentations and failing at them as a result. The idea was going to take longer to mature than that of my peers' projects and rushing it, l

One of the resources that was given to us during our business classes was a document with a long list of different business models. Of the ones on the document, these are the ones I looked into. BUSINESS MODELS OddWatch was beginning to develop it's identity and Unique Value Propositions. These UVPs would each associate with a business model. [A strong art direction and prototype pipeline that surpasses outsourcing studios] OddWatch intends to work with clients. I considered