This week we had a 'Striking Out' session with author and illustrator; Leigh Hodgkinson. She is most notably known for her work as an Art Director for Kids TV show 'Charlie and Lola' which transitioned her journey back to making picture books. In this Striking Out session, Hodgkinson discusses her journey and answers our questions. INTRODUCTION "I pursued a degree in Bracket Design. I did all sorts of creative things and I enjoyed all of them. But I specialized in animation.

Thumbnail Photo Typography is an important aspect of branding. After covering typography in class, I wanted to follow through and implement the content covered into OddWatch. This exercise involved browsing Google Fonts and picking any favorites with each different typeface (Sans, Sans Seriff, Display, Handwriting, Monospace). IMPLEMENTING TYPOGRAPHY Afterwards, each font would be placed alongside the logo and shown to my peers. I conducted this part of the exercise to get mu

The following images depicts various iterations of the logo development process. It is the first art piece so far that represents the brand. LOGO V1.0 [OddWatch Studios - Logo Glitch Render v001] NOTABLE STEPS Getting to the final iteration of the logo, or at least v1.0, took hundreds of attempts and various resources. This included logo generators and typeface libraries. 1. Simplistic, all capital logo w/ slogan - I interpret this logo to convey a simplistic shoe/fashion bra

John Saint Walker talks us through additional analysis methods. The following methods combined with a SWOT analysis should equip me with all the answers to the questions people may have... PEST/LE ANALYSIS POLITICAL Stability of Government Potential changes to legislation Global Influences. - What does the law say? - Who do I need to ask permissions from? - What are the rules on working hours? - I'm planning to use hidden cameras... what does the law say? ECONOMIC Economic gr

In order to communicate the core message of your presentation, there is an effective means to do so... How to tell a story through the use of; What?, So What?, Now What? WHAT? What is the summary of the problem you are attempting to solve "[There is a __________, a ___________ and a __________]" e.g. OddWatch "There is a problem that after university, students lose access to tools and facilities. In the United Kingdom, there are X% of students who feel they are unready for wo