JANUARY ETHEN DENT Over the course of approximately 2 years, I have accumulated material from various sources that I intended to go back to if and when I have time to improve certain aspects of my studies. I have reached some quiet months in my studio timetable and now intend to focus on the material I have accumulated. This document serves as a written progression. 10/01/26 3D MANAGEMENT: MASTER 3D PROJECTS STRUCTURE Projects with multiple artists and/or larger projects use

This development log for OddWatch documents the research, exploration, work and technical progress behind various projects. This log covers; recovering research, client work, website development and visual design. After revisiting research to mitigate complacency, this month we cleared up the rest of the research that needed to be conducted. Additionally, preparations for upcoming projects have been underway. RESEARCH DOCUMENT The following images depict the early concept an

Just as our resources are delegated into researching the desirability and viability of the business, knowing the feasibility in terms of finances determines how possible our business is (while later understanding how to mitigate unnecessary costs). This post details the research of financial costs, specifically for our short term business plan, which will be summarized on our 'General Estimations' spreadsheet. The information will also be detailed on OddWatch's business resea

In regards to slide decks, the feedback that I had received was overwhelmingly negative. “The visuals are awful and as a fourth-year student, we expect much better from you.” - (mentioned after the October 20th pitch) My work had been used as an example to the class of what shouldn’t be done for concept work and slide decks. This kind of feedback wasn’t a huge impact, as the slide deck was a downloaded template (and I wasn't present at the time of feedback), but it did drive

Referring to Julia’s book (‘the really good idea test’), chances are that you are not the first person to think of an idea or concept nor the first person to act on it. Saying that you are the first of something is a risky assumption that probably isn’t true. It just shows that you haven’t done the research to actually look at what is comparable to your idea. OddWatch has three unique value propositions. None of which are unique on their own but the three together can be at l

Thumbnail Photo Typography is an important aspect of branding. After covering typography in class, I wanted to follow through and implement the content covered into OddWatch. This exercise involved browsing Google Fonts and picking any favorites with each different typeface (Sans, Sans Seriff, Display, Handwriting, Monospace). IMPLEMENTING TYPOGRAPHY Afterwards, each font would be placed alongside the logo and shown to my peers. I conducted this part of the exercise to get mu

The following images depicts various iterations of the logo development process. It is the first art piece so far that represents the brand. LOGO V1.0 [OddWatch Studios - Logo Glitch Render v001] NOTABLE STEPS Getting to the final iteration of the logo, or at least v1.0, took hundreds of attempts and various resources. This included logo generators and typeface libraries. 1. Simplistic, all capital logo w/ slogan - I interpret this logo to convey a simplistic shoe/fashion bra

In order to communicate the core message of your presentation, there is an effective means to do so... How to tell a story through the use of; What?, So What?, Now What? WHAT? What is the summary of the problem you are attempting to solve "[There is a __________, a ___________ and a __________]" e.g. OddWatch "There is a problem that after university, students lose access to tools and facilities. In the United Kingdom, there are X% of students who feel they are unready for wo

As the upcoming November pitch was approaching and I was hastily getting all my research together after reading week, I stepped back and reflected on previous pitches. NOVEMBER PITCH Time and time again, I was receiving feedback that the idea was difficult to understand. A pattern was beginning to form of me rushing for a scheduled pitch presentations and failing at them as a result. The idea was going to take longer to mature than that of my peers' projects and rushing it, l

One of the resources that was given to us during our business classes was a document with a long list of different business models. Of the ones on the document, these are the ones I looked into. BUSINESS MODELS OddWatch was beginning to develop it's identity and Unique Value Propositions. These UVPs would each associate with a business model. [A strong art direction and prototype pipeline that surpasses outsourcing studios] OddWatch intends to work with clients. I considered