"Following on from the wake of the 2020 covid-19 worldwide pandemic the population as a whole is becoming more aware and open to being more health conscious." If your sentence tends to wander around a bit like the sentence above, that's bad. The sentence obviously has a point to state, but words are being used in order to 'buy' marks. You get marks for the points you make. If you can make a point using fewer words, you can make more points. Therefore, more marks. It is much b

Today's lecture covers methods to think about our business ideas in different ways in a real world setting. How do you get paid? Is there a market and where is it? What products and services do you sell? These are all quesions, and more, designed to develop a business plan. MAPPING ASSESSMENT TO BUSINESS PLANS Mapping Assessment Business Plans Executive Summary Background Company Description Key Team Members Organization Chart Products and Services (summarized) Products and S

John Saint Walker talks us through additional analysis methods. The following methods combined with a SWOT analysis should equip me with all the answers to the questions people may have... PEST/LE ANALYSIS POLITICAL Stability of Government Potential changes to legislation Global Influences. - What does the law say? - Who do I need to ask permissions from? - What are the rules on working hours? - I'm planning to use hidden cameras... what does the law say? ECONOMIC Economic gr

In order to communicate the core message of your presentation, there is an effective means to do so... How to tell a story through the use of; What?, So What?, Now What? WHAT? What is the summary of the problem you are attempting to solve "[There is a __________, a ___________ and a __________]" e.g. OddWatch "There is a problem that after university, students lose access to tools and facilities. In the United Kingdom, there are X% of students who feel they are unready for wo

As the upcoming November pitch was approaching and I was hastily getting all my research together after reading week, I stepped back and reflected on previous pitches. NOVEMBER PITCH Time and time again, I was receiving feedback that the idea was difficult to understand. A pattern was beginning to form of me rushing for a scheduled pitch presentations and failing at them as a result. The idea was going to take longer to mature than that of my peers' projects and rushing it, l

The start of the workshop involved the learning of expressions that can be used in Excel and what context they can be used in. X and Y are used to refer to columns. These will change depending on the spreadsheet you are working on. AGGREGATE FUNCTIONS Expression Aggregate Function Definition COUNT =COUNT(X#:X#) Counts the number of cells inside a range. COUNTA =COUNTX(X#:X#) Counts the number of cells that have ANY inputs inside of a range. TOTAL =SUM(X#:X#) Calculates the to

"Bad typography is everywhere. Good typography is invisible." THE 7 ESSENTIAL ELEMENTS Typeface : Seriff, Sans-Seriff, Script, Decorative. Hierarchy : Size of the text dictates hierarchy. Contrast : Lots of contrast gives impact. Consistency : A consistent typeface looks professional and clean. Inconsistent typeface looks messy. Alignment : Visually link things together by aligning them. Whitespace : typeface density can determine how legible a text is. Colour : Hue (dominant

Today we have a guest lecture involving an in-depth talk with the Executive Director of the London Business Society, organising and hosting over 100 business network events a year in prestigous venues across Central London. With almost 20 years of experience in marketing and digital, Kadar has won various awards for the campaigns they have done. HOW TO FAIL AT MARKETING BEFORE YOU EVEN START "The customer should be here at the meetings. A decision should not be made without t

Brand names refer to the term, design, symbol or any other feature that identifies a seller's goods or services. These are often distinctive to any other brand. The objective of a brand is to attract and sustain the interest of customers and other stakeholders by delivering a product that is always aligned with the promises of the brand. Brand is about; strategy, logo, marketing, advertising, identity, trust, design and value. To understand what your company branding consists

Thumbnail Photo Over the last two weeks, I have been pitching my ideas to the class and below is the presentation as well as the feedback I have received. WEDNESDAY 13 - MOCK PRESENTATION Come up with some clear ideas Brainstorm ideas for what you can make Clarify on what we are selling The content is more tailored for the client/brand who comes to us. You have to put yourself in the mindset of your consumer. 5/5/5 Brainstorming; Think of... - 5 industries. - 5 products per i