Referring to Julia’s book (‘the really good idea test’), chances are that you are not the first person to think of an idea or concept nor the first person to act on it. Saying that you are the first of something is a risky assumption that probably isn’t true. It just shows that you haven’t done the research to actually look at what is comparable to your idea. OddWatch has three unique value propositions. None of which are unique on their own but the three together can be at l

"Following on from the wake of the 2020 covid-19 worldwide pandemic the population as a whole is becoming more aware and open to being more health conscious." If your sentence tends to wander around a bit like the sentence above, that's bad. The sentence obviously has a point to state, but words are being used in order to 'buy' marks. You get marks for the points you make. If you can make a point using fewer words, you can make more points. Therefore, more marks. It is much b

Today's lecture covers methods to think about our business ideas in different ways in a real world setting. How do you get paid? Is there a market and where is it? What products and services do you sell? These are all quesions, and more, designed to develop a business plan. MAPPING ASSESSMENT TO BUSINESS PLANS Mapping Assessment Business Plans Executive Summary Background Company Description Key Team Members Organization Chart Products and Services (summarized) Products and S

This week we had a 'Striking Out' session with author and illustrator; Leigh Hodgkinson. She is most notably known for her work as an Art Director for Kids TV show 'Charlie and Lola' which transitioned her journey back to making picture books. In this Striking Out session, Hodgkinson discusses her journey and answers our questions. INTRODUCTION "I pursued a degree in Bracket Design. I did all sorts of creative things and I enjoyed all of them. But I specialized in animation.

Thumbnail Photo Typography is an important aspect of branding. After covering typography in class, I wanted to follow through and implement the content covered into OddWatch. This exercise involved browsing Google Fonts and picking any favorites with each different typeface (Sans, Sans Seriff, Display, Handwriting, Monospace). IMPLEMENTING TYPOGRAPHY Afterwards, each font would be placed alongside the logo and shown to my peers. I conducted this part of the exercise to get mu