Brand names refer to the term, design, symbol or any other feature that identifies a seller's goods or services. These are often distinctive to any other brand. The objective of a brand is to attract and sustain the interest of customers and other stakeholders by delivering a product that is always aligned with the promises of the brand. Brand is about; strategy, logo, marketing, advertising, identity, trust, design and value. To understand what your company branding consists

After debating with myself whether or not this post is relevant to my course or not, I came to the conclusion after my first client meeting with Dean and Madeline (Ash Guides) that this should be mentioned. Since I am the sole member of OddWatch at the time of writing, my personal portfolio is a large component I can show to clients that represent the kind of work I can do. Hence why my personal portfolio needs to be a part of what I submit. Largely because Daniel Waterman’s

Thumbnail Photo Over the last two weeks, I have been pitching my ideas to the class and below is the presentation as well as the feedback I have received. WEDNESDAY 13 - MOCK PRESENTATION Come up with some clear ideas Brainstorm ideas for what you can make Clarify on what we are selling The content is more tailored for the client/brand who comes to us. You have to put yourself in the mindset of your consumer. 5/5/5 Brainstorming; Think of... - 5 industries. - 5 products per i

CONVERGENCE CULTURE Media convergence  - the concept of how content flows between multiple content platforms and the audience's behaviour that migrates to these platforms. Participating culture  - the idea of a passive viewer in a time when producers and consumers do not show clearly different roles but interact with rules we don't seem to fully understand yet. Collective intelligence  - the idea of a trend to turn consumption into a collective process, sharing knowledge to c

During today's session, we delve into methods to help identify different aspects of a potential business idea: - Business Models are outlines which details the value of the company and/or business idea. It describes the methods on how to achieve a revenue, what is provided in the business and how it intends to market the product/service provided. "solution + business model = money" "Google + AdWords = Revenue" A provided example consists of 'Crowd-sourcing' LEAN CANVAS Create