Today we have a guest lecture involving an in-depth talk with the Executive Director of the London Business Society, organising and hosting over 100 business network events a year in prestigous venues across Central London. With almost 20 years of experience in marketing and digital, Kadar has won various awards for the campaigns they have done. HOW TO FAIL AT MARKETING BEFORE YOU EVEN START "The customer should be here at the meetings. A decision should not be made without t

Today brings another Striking Out session involving an in-depth talk with Artchitectural Visualizer, Hayden Brinkley. Post-college (art college & Ravensbourne) consisted of a 3 month internship followed by work at Hayes Davidson. "I learnt it's not just about creating beautiful images. It's about creating beautiful images with stories." THINK BDW > GRAIN > EVOLUTION VIRTUAL "I was approached to work for Evolution Virtual and asked what would convince me to work for them. I w

Brand names refer to the term, design, symbol or any other feature that identifies a seller's goods or services. These are often distinctive to any other brand. The objective of a brand is to attract and sustain the interest of customers and other stakeholders by delivering a product that is always aligned with the promises of the brand. Brand is about; strategy, logo, marketing, advertising, identity, trust, design and value. To understand what your company branding consists

After debating with myself whether or not this post is relevant to my course or not, I came to the conclusion after my first client meeting with Dean and Madeline (Ash Guides) that this should be mentioned. Since I am the sole member of OddWatch at the time of writing, my personal portfolio is a large component I can show to clients that represent the kind of work I can do. Hence why my personal portfolio needs to be a part of what I submit. Largely because Daniel Waterman’s

Thumbnail Photo Over the last two weeks, I have been pitching my ideas to the class and below is the presentation as well as the feedback I have received. WEDNESDAY 13 - MOCK PRESENTATION Come up with some clear ideas Brainstorm ideas for what you can make Clarify on what we are selling The content is more tailored for the client/brand who comes to us. You have to put yourself in the mindset of your consumer. 5/5/5 Brainstorming; Think of... - 5 industries. - 5 products per i