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Researching Tools

  • Writer: Ethen Dent
    Ethen Dent
  • Sep 27, 2021
  • 2 min read

Proposal Hypothesis

During the previous week, I covered good brainstorming techniques that inspires initial ideas. I adapted this template into a hypothesis in the context of my own idea...

"We can [squeeze into the advertising industry]… if we [create a studio that specializes in 'odd-vertising']… that will provide value to [entities that sell products to consumers]… by [hiring writers to develop storyboards in a surrealist style]."

This is the initial stages of my intended pitch.

Researching Tools

Today's lecture involved the introduction of better researching tools. These consisted of Google Scholar and the online library at Pearson College of London.


In the context of my photogrammetry studio idea, I attempted to use the tool to research about what company produces Apple tech demonstrations.

One of the difficulties that I first faced was using Google Scholar the same way I would use Google. Google Scholar requires a different way of phrasing searches to get the desired results.


I didn't find anything relevant specific to Apple's demo productions/trailers, but I did find a more generalised document about outsourcing a business function from the supplier's perspective. Even though the discovered paper is generalised theory to fulfil a business function, understanding this paper would allow me to utilize the knowledge for any future outsourcing business ideas.

Reflection Segment


"After being introduced to Google Scholar and PCL library, I understand how useful of a tool it is in certain situations. My thoughts on the two tools; they are useful for in-depth research when looking for niche information. Google search engine, Wikipedia, etc. are great for general research into certain areas (i.e. product demonstration development). Google Scholar (and PCL library) are better tailored for further research (i.e. specialized concepts and theorems). Although I don't know how often I would use the tool. There may be the rare case that I would require to find something specific, in which case I would definitely consider using the tool. But in most cases, I think that using the generic methods to search for information would suffice."

Citations

EBSCO host. 2021. Outsourcing contracting strategies from supplier side. [online] Available at: <http://resolver.ebscohost.com/openurl?sid=google&auinit=AC&aulast=Kutlu&atitle=Outsourcing+Contracting+Strategies+from+Supplier%27s+Side:+A+Real+Options+Approach+Based+on+Transaction+Costs&id=doi:10.1016/j.sbspro.2012.09.1147&title=Procedia+-+Social+and+Behavioral+Sciences&volume=58&date=2012&spage=1601&issn=1877-0428> [Accessed 27 September 2021].

What I've been listening to:


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