Writing Business

Overposhing

"Following on from the wake of the 2020 covid-19 worldwide pandemic the population as a whole is becoming more aware and open to being more health conscious."

If your sentence tends to wander around a bit like the sentence above, that's bad. The sentence obviously has a point to state, but words are being used in order to 'buy' marks. You get marks for the points you make. If you can make a point using fewer words, you can make more points. Therefore, more marks. It is much better to use the minimum amount of resources that you have to get the result that you want. Minimum amount of time, money, words, etc. You don't want to use any more resources than you have to, especially with the limited resources that you have.

"In the wake of covid-19 people are becoming more health conscious."

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Overstuffing

"It’s possible to use scale, in manufacturing but also in shared value chain functions like accounting and marketing. To produce healthier biscuits that will appeal to people who are more health conscious. This can be done at a cheaper cost than new entrants."

If your writing suffers consistent criticism that consists of 'could be clearer', 'needs to be proofread', 'too wordy', etc. Try identify the main points that the paragraph identifies and avoid 'stuffing' points in between other points you are trying to make. In the above paragraph two separate points are being made:

- It’s possible to use scale, in manufacturing but also in shared value chain functions like accounting and marketing.

- To produce healthier biscuits that will appeal to people who are more health conscious.

"It’s possible to use scale to produce healthier biscuits at a cheaper cost than new entrants. The company can use scale advantages both in manufacturing and marketing. Allowing not only a reduction in cost but an increase in sales among health conscious individuals."

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The Curse of Knowledge

The 'knowledge illusion' is that you think you know more of something than you actually do. The 'curse of knowledge' is a similar concept where you assume that other people know about the same stuff that you do.

It's great when you're talking to a specialist because you can very quickly get other ideas across. Talking to someone who is not a specialist can be cumbersome at getting ideas across.

"…create a distance between classic biscuits and “health” products. Driving down the bakers percent without compromising on amylase activity."

People who aren't bakers likely wont fully understand the above statement.

"…create a distance between classic biscuits and “health” products. Driving down the amount of flour used without compromising on taste."

The statement now would make sense to people who aren't bakers.

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Reflection Segment

"This session with Chris will prove useful when writing the retrospectives for the modules. I most likely will return to this after writing the bulk of the retrospective as a way to be self-critical of my writing. Afterwards, I can use other peers and tutors feedback to reflect and implement before submission."

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What I've been listening to: