Designing Research
- Ethen Dent
- Oct 4, 2021
- 2 min read
Today's session consisted of learning processes that tailored our research in hopes of reducing the risks that would coincide with our business ideas.
IDENTIFYING RISKS
Type A: does the problem exist?
Type B: is there a solution already?
Type C: do people care enough to switch?
Type D: (optional) other assumptions about details of your idea.
PRIMARY & SECONDARY RESEARCH
When asking questions to the public or via survey, there are a couple rules that you need to follow to reduce the risk of getting false data.
AVOID LEADING QUESTIONS
Leading questions can retrieve responses based on emotional bias. Remember: people might say what you want to hear.
AVOID HYPOTHETICAL QUESTIONS
Giving the respondent a hypothetical forces them to imagine a scenario and think about their response. The respondent might find this confusing and difficult to respond to as they might not be able to imagine the scenario.
MAKE A CHOICE BETWEEM OPEN AND CLOSE QUESTIONS
KISS - KEEP IT SIMPLE STUPID
Over complicating questions will most likely receive over complicated responses.
ASK ABOUT THE NEGATIVES
ASK ABOUT QUANTITIES
My Example
Assumption - assuming our home workers do not go to the establishment itself that makes the sandwich. Sandwich shop could be within walking distance.
- Do you like sandwiches?
- If so, Would you consider walking to a sandwich shop from home?
- How far away do you live from a sandwich shop?
REFLECTION
"Identifying risks for my business idea is a procedure that I've undertaken previously (~two weeks ago). Seeing a layout like this tempts me to redo a risk assessment using the methods covered today. Especially since my idea remains in limbo (feasibility of the business was questionable). Something that might be worth doing, is allowing a peer to add to my risk assessment after pitching to them. Having a second input to poke holes in the business idea would reveal more risks/assumptions. I think this would be even more effective when including the principals of the primary and secondary research covered today."
What I’ve been listening to:
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