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Striking Out with Steve Smith
In this Striking Out session, we have conversations with Steve Smith, the creator of Olobob Top - the colourful children's TV series where three friends use simple shapes and materials to build imaginative solutions to everyday problems. We have conversations about the realities of commercial work and working/interacting with clients. CONVERSATIONS WITH STEVE SMITH "I saw the ugly side of commercial work. The bureaucracy of it. Getting your idea through to 20 people in the ro

Ethen Dent
Oct 10, 20213 min read


The Medium of VR
[Cone of Focus in VR diagram] VR offers an experience that is more immersive to other mediums that are usually consumed. VR is more akin to an experience found within a theatre as each have methods to direct the audience's attention. VR falters in some aspects, however. Film and TV have the advantage of using composition, framing and mise-en-scene, whereas VR does not. Since VR is a 360° experience, it is a frameless environment, so it is up to the director to suggest framing

Ethen Dent
Oct 7, 20212 min read


Idea Testing with Julia Shalet
On Wednesday, Julia walked us through the process of further testing the desirability, viability and feasibility of an idea. This understanding would be later applied in the context of our own ideas within our own time. Additionally, the session would teach a method that would help you find paying customers and to check whether you're working on something that they either need or want. "It's never too early to test out an idea" - Julia Shalet "What if we found ourselves build

Ethen Dent
Oct 5, 20215 min read


Designing Research
Today's session consisted of learning processes that tailored our research in hopes of reducing the risks that would coincide with our business ideas. IDENTIFYING RISKS Type A: does the problem exist? Type B: is there a solution already? Type C: do people care enough to switch? Type D: (optional) other assumptions about details of your idea. PRIMARY & SECONDARY RESEARCH When asking questions to the public or via survey, there are a couple rules that you need to follow to redu

Ethen Dent
Oct 4, 20212 min read


Striking Out with Daniel Waterman
Set up within the second year of their university degree, Daniel Waterman and Gary Carse established a partnership which grew into a fully working studio. Working on music videos like Warrior's dance by 'The Prodigy', CARSE & WATERMAN spoke with Escape about the journey he has been on since being a student. WORKING IN STOKE PROS CONS Production costs are considerably cheaper compared to London Marketing is a challenge as Stoke is not well known for animation studios. Both Gar

Ethen Dent
Oct 3, 20213 min read
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