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SMART Analysis
My SMART Analysis has been incredibly useful in setting myself up a plan and the expectations that I have for OddWatch. Arguably my most useful. The idea from my SMART Analysis came from an Instagram reel which if I can find, I’ll link down below. Edit: I couldn’t find the link so I’ve added my notes on the clip. SMART ANALYSIS At the present time, I have formed three SMART strategies for the business. [1] Short Term Strategy, [2] Mid-Term Strategy, [3] Long Term Strategy. HO

Ethen Dent
Nov 3, 20212 min read


Parallels to OddWatch
My parallel research can be segmented into three parts… [1] Studios that create tech adverts that deviate from generic conventions. [2] Studios that create tech adverts for clients [3] Interesting storytelling and visuals. PARALLELS [1] Studios that create tech adverts that deviate from generic conventions. SteelSeries and Logitech are two brands that I see advertised quite a lot recently. Probably through targeted/tracked marketing since I do have an interest in technology a

Ethen Dent
Nov 2, 20212 min read


SCAMPER Brainstorming
I remember pondering to myself in an empty classroom when I was conducting the SCAMPER brainstorming for the ‘who knows?’ how many times. My idea had changed so many times at this point and with a pitch right around the corner, 10th November. I still didn’t know if what I had at this point would be my project for the year. The closest thing I had to an idea was a SCAMPER Brainstorming from Hayes Davidson (which I discovered through Hayden Brinkley’s ‘Striking Out’ session). S

Ethen Dent
Nov 1, 20212 min read


SWOT Analysis
Oddwatch’s business function is 3 things. [1] A studio that creates promotional content for clients. [2] A space where students have continued access to tools. [3] A space to use the obtained hardware for recreational use. SWOT CONCLUSION I've also linked my TOWS document as it is a way of interpreting my SWOT analysis. What I’ve been listening to:

Ethen Dent
Oct 25, 20211 min read


Pitch Presentation
Thumbnail Photo Over the last two weeks, I have been pitching my ideas to the class and below is the presentation as well as the feedback I have received. WEDNESDAY 13 - MOCK PRESENTATION Come up with some clear ideas Brainstorm ideas for what you can make Clarify on what we are selling The content is more tailored for the client/brand who comes to us. You have to put yourself in the mindset of your consumer. 5/5/5 Brainstorming; Think of... - 5 industries. - 5 products per i

Ethen Dent
Oct 18, 20212 min read
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