During today's session, we delve into methods to help identify different aspects of a potential business idea: - Business Models are outlines which details the value of the company and/or business idea. It describes the methods on how to achieve a revenue, what is provided in the business and how it intends to market the product/service provided. "solution + business model = money" "Google + AdWords = Revenue" A provided example consists of 'Crowd-sourcing' LEAN CANVAS Create

[Cone of Focus in VR diagram] VR offers an experience that is more immersive to other mediums that are usually consumed. VR is more akin to an experience found within a theatre as each have methods to direct the audience's attention. VR falters in some aspects, however. Film and TV have the advantage of using composition, framing and mise-en-scene, whereas VR does not. Since VR is a 360° experience, it is a frameless environment, so it is up to the director to suggest framing

On Wednesday, Julia walked us through the process of further testing the desirability, viability and feasibility of an idea. This understanding would be later applied in the context of our own ideas within our own time. Additionally, the session would teach a method that would help you find paying customers and to check whether you're working on something that they either need or want. "It's never too early to test out an idea" - Julia Shalet "What if we found ourselves build

Today's session consisted of learning processes that tailored our research in hopes of reducing the risks that would coincide with our business ideas. IDENTIFYING RISKS Type A: does the problem exist? Type B: is there a solution already? Type C: do people care enough to switch? Type D: (optional) other assumptions about details of your idea. PRIMARY & SECONDARY RESEARCH When asking questions to the public or via survey, there are a couple rules that you need to follow to redu

During today's lecture, Daniel Dutton discussed different tools available to us for constructing the individual and team blog. Individual Blog  - The individual blog is intended to provide context for your individual mark for the year. This blog is written in an informal style. It will be used as an ongoing record for the work, techniques, research conducted, etc. inside and outside of the Escape lectures (also providing evidence that I have an understanding of the work). Com

During the previous week, I covered good brainstorming techniques that inspires initial ideas. I adapted this template into a hypothesis in the context of my own idea... "We can [squeeze into the advertising industry]… if we [create a studio that specializes in 'odd-vertising']… that will provide value to [entities that sell products to consumers]… by [hiring writers to develop storyboards in a surrealist style]." This is the initial stages of my intended pitch. RESEARCHING T

Approaching the end of the initial week, I looked into how brainstorming could be inspired by context. This exercise took form of brainstorming for a new videogame concept utilising news headlines to provide inspiration. I came across an article on the BBC News website about an undelivered 75 year old postcard that had been found via an online auction. I proceeded to use this news article as the foundation for the game concept. BBC NEWS INSPIRED GAME "How we redelivered a bab

The initial week of university has begun and we are covering module briefs and new ways of thinking that comes with the course. Progressing from the lectures in the BA, the Integrated MA feels structured to teach business and pursue revenue options from our specialism and previously learnt skills. ICE BREAKERS Sessions covered consisted of 'ice-breakers', brainstorming methods, exercises and discussions which I've noted some ramblings below: "Ideas fail most of the time becau

Role: Generalist Produced: FEB 2018 / JUL 2021 Project Type: Individual Project Location: Escape Studios at Pearson College of London Description: ​3DEqualizer, Maya, Substance Painter. Matchmove and Layout. Modelling and texturing of asset.​ OBJECTIVE Similar to that of Spirit Train, the intention of this project was to experience every step in the pipeline. Also similar to Spirit Train, this project would involve returning to one of my previous assets to save time modelling

Role: Matchmove Artist Produced: JUN 2021 Project Type: Individual Project Location: Escape Studios at Pearson College of London Description: ​3DEqualizer, Maya. Matchmove and Layout. OBJECTIVE The intention of this project was to take one of the shots that was filmed for our Box Bots short film and create a reconstruction for one of the shots. I chose SH010 to create a reconstruction for as it was the longest shot of the film and, being the establishment shot, showed the mos