SMART Analysis

My SMART Analysis has been incredibly useful in setting myself up a plan and the expectations that I have for OddWatch. Arguably my most useful. The idea from my SMART Analysis came from an Instagram reel which if I can find, I’ll link down below.

Edit: I couldn’t find the link so I’ve added my notes on the clip.

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SMART ANALYSIS

At the present time, I have formed three SMART strategies for the business. [1] Short Term Strategy, [2] Mid-Term Strategy, [3] Long Term Strategy.

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HOW TO START A BUSINESS WITH VERY LITTLE MONEY

• License and Insurance - Go to your local council / online. Get a business license through those means. It’s also a good idea to get an insurance quote.

  
  

• Equipment - Use what you have and what is available to you.

  
  

• Practice - Test the business function on family and friends FIRST. Test equipment, test software, get a good workflow before ever getting your first client. If I make a mistake, these people will be much more forgiving than strangers.

  
  

• Boots on the Ground Marketing - Start making flyers, business cards, etc. Do door-to-door marketing. Begin to get those initial customers or at least begin to become known. If the business lacks monetary value, you need to be putting in sweat equity.

  
  

• Portfolio - Keep working with clients. Get testimonials and build a portfolio. Raise your prices as you start to increase your lead flow. This will help maximize your profitability. Start leveraging one job into multiple and begin online marketing (Facebook, Google, etc.)

  
  

• Ask Questions - Ask people questions. It’s a great way to improve and mitigate the mistakes you make.

I’ve used this reel as a guide to help on getting started with OddWatch.

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What I’ve been listening to: